![]() ![]() "We may have the best product, the highest quality, the most useful software etc. "People DO judge a book by its cover," he wrote. It emphasized that people form an opinion about a company or product based on the signals that it conveys. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. Wrote his principles in a one-page paper titled "The Apple Marketing Philosophy" that stressed three points. Your goal should be making something you believe in and making a company that will last." Markkula, Isaacson writes, As Jobs told Isaacson, Markkula "emphasized that you should never start a company with the goal of getting rich. Jobs had recruited Mike Markkula, a 33-year-old marketing and finance man, to help prepare a business plan for the nascent company. ![]() Joe brings that same passion to How-To Geek.In Walter Isaacson's terrific biography of Steve Jobs there's a wonderful passage that describes "The Apple Marketing Philosophy," three clear, concise points drawn up right when the company was incorporated, in early 1977, that still ring true today. If something piques his interest, he will dive into it headfirst and try to learn as much as possible. Outside of technology, Joe is an avid DIYer, runner, and food enthusiast. ![]() After several years of jailbreaking and heavily modifying an iPod Touch, he moved on to his first smartphone, the HTC DROID Eris. He got his start in the industry covering Windows Phone on a small blog, and later moved to Phandroid where he covered Android news, reviewed devices, wrote tutorials, created YouTube videos, and hosted a podcast.įrom smartphones to Bluetooth earbuds to Z-Wave switches, Joe is interested in all kinds of technology. He has written thousands of articles, hundreds of tutorials, and dozens of reviews.īefore joining How-To Geek, Joe worked at XDA-Developers as Managing Editor and covered news from the Google ecosystem. Joe loves all things technology and is also an avid DIYer at heart. He has been covering Android and the rest of the Google ecosystem for years, reviewing devices, hosting podcasts, filming videos, and writing tutorials. Joe Fedewa has been writing about technology for over a decade. Available devices will populate, and a notification will appear on the receiving device asking to become visible. To use it, you simply select "Nearby Share" from the Android share menu. The Nearby Share settings can be found at Settings > Google > Devices & Sharing > Nearby Share. Related: AirDrop for Android: How to Use Android Nearby Share Android and Chrome OS users don't need any extra software to use Nearby Share, but Windows users need to download the official app from Google. Nearby Share uses Bluetooth, Wi-Fi, or NFC to send content between Android devices, Windows PCs, and Chromebooks wirelessly. Windows 10 and Windows 11 have a feature called "Nearby Sharing," while Android's feature is called "Nearby Share." We'll explain how both work, and how to transfer files between the platforms. Windows and Android both have AirDrop-like services with almost identical names. However, AirDrop only works on Macs, iPhones, and iPads, but similar solutions are available for Windows 10 and Windows 11 PCs as well as Android devices. Apple's AirDrop is a convenient way to send photos, files, links, and other data between devices. ![]()
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